What we collect
- Newsletter: if you subscribe, we store your email address, the car you searched for (if any), your language and your country as reported by our hosting provider. We send the newsletter with Brevo, an email service based in the EU: your email address and language are stored there too, and every email has an unsubscribe link.
- Assistant: questions you type into the assistant are sent to Cloudflare Workers AI to generate an answer. Questions that match no guide are kept for 90 days, without your name or email, so we can see which cars readers want; please don't type personal details. To limit abuse we keep a one-way code made from your IP address for one hour.
- Hosting and security: our host, Cloudflare, processes technical data such as your IP address to deliver the site and protect it from abuse.
Cookies
We show ads from Google AdSense. Google and its partners may use cookies to show ads based on your visits to this and other websites; visitors in the EEA, the UK and Switzerland are asked for consent first. You can turn off personalised ads in Google's Ads Settings, and read how Google uses data in its partner-sites policy. Build videos load from YouTube (youtube-nocookie.com) only when you press play; YouTube may then set its own cookies under Google's privacy policy.
The "My build" planner on the guides remembers which parts you ticked using your browser's local storage. That list stays on your device, is never sent to us, and you can clear it with the Reset link on the guide or by clearing your browser's site data.
Car requests: when you ask for a guide, we add one to that car's public count. To count each visitor once, we keep a one-way code made from your IP address together with the car for up to 90 days; we never store the address itself. To stop abuse, the newsletter form also keeps your IP address for one hour.
Link clicks: when you open a link to another site, such as a tuner's or a shop's page, we add one to that link's count so we can see which parts people want. To count each visitor once a day we keep the same kind of one-way code for up to 24 hours. The link itself is not changed.
Who we are
Build Ladder is run from Israel. For anything about your data, write to [email protected].
Why we use it
Only to send you the newsletter you asked for, to decide which car guides to write next, and to keep the site working and secure. We never sell your data.
Links to other sites
Guides link to tuner and shop websites. When you open them, their own privacy policies apply. Some links may be affiliate links; see our affiliate disclosure.
Your rights
You can unsubscribe at any time, and you can ask us to show, correct or delete the data we hold about you by writing to [email protected]. If you think we got it wrong, you can complain to Israel's Privacy Protection Authority or, in the EU or UK, to your data protection authority. The site is not meant for children under 16.
Keeping and protecting data
Brevo keeps your email address until you unsubscribe or ask us to delete it; our own copy of a sign-up is deleted after 90 days. Data is stored with Cloudflare, which may process it in the United States and other countries, and, for sending, with Brevo in the EU; Google processes ad data under its own policies. Both Cloudflare and Brevo protect data with industry-standard security.
Changes
If this policy changes, we will update the date at the top of this page.